“Buy what you love.” This catchphrase is often the first piece of advice given to anyone who suggests they want to purchase a work of art. It is usually followed by the equally confounding “don’t buy art to make money”. But how easy is it to get that right? To truly understand what it means when people say, “it should speak to you”? There’s no set criteria or qualifications to become an art collector or patron of the arts. You don’t need to attain a good degree from a top university or complete a foundation course at an arts college. Strong references or evidence of visiting leading museums around the world are not a prerequisite (although it all helps). It is not imperative to declare your financial status either (although efficient auction houses and galleries will do their research). In many ways, it is the most unfettered and liberating position to be in the art world – and the most essential. This is especially true in a new market such as the scene that has emerged in Dubai during the past two decades.